Introduction

In this hands-on Master Class, you’ll discover how to put AI to work in your daily marketing routine. No buzzwords, just real-life applications to create high-performing content. We’ll follow an 8-step framework to boost your content results, from audit to distribution, using tools like ChatGPT, Midjourney, Veed.io and Runway.

What will you learn?

Pre-creation:

• Content audit: what works and what doesn’t? Use ChatGPT, Microsoft Copilot and Claude to review your existing content.
• Content strategy: build a strategy based on data, trends and real customer questions.

Creation:

• Content creation: use AI to craft blogs, ads, case studies and social posts.
• Content repurposing: one piece of content = multiple formats.
• Content review: let AI check grammar, brand tone and SEO.

Post-creation:

• Distribution: share your content smartly across social media, email, etc.
• Performance analysis: use AI to track traffic, engagement and conversions.

For whom?

This Master Class is for marketers who want to scale content production without hiring more people. Save time. Work smarter. Create more impact.

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.