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Instore communication

How can I ensure that in-store communication has maximum impact on shopper behaviour?

Master Class English Online
When 30 January 2026
09:30 - 12:00

Speakers

  1. Jasper Scheir

    Jasper Scheir

    Founder/Partner at OneInchWhale

    Jasper Scheir is a hybrid researcher in heart and soul with more than 15 years of experience on both the client and agency side. Jasper has a keen interest in behavioural sciences and anything that can help understand shopper and consumer behaviour. In this regard, Jasper is always looking for innovative approaches, methods and tools. Jasper has won several industry awards and is a guest lecturer at Luca School of Arts.

  2. Wim Hamaekers

    Wim Hamaekers

    Founder/Partner at OneInchWhale

    Wim Hamaekers is an expert in consumer and shopper behaviour and is passionate about how consumers and shoppers behave and make decisions. This led to the development of methods and approaches to better understand consumer behaviour, for which he won three Esomar awards. Wim has more than 20 years of experience on both the client and agency side. He is also a guest lecturer at the Vrije Universiteit Brussel, De Artevelde Hogeschool and Erasmus University in Rotterdam, and a sought-after keynote speaker at international conferences.

    Wim Hamaekers and Jasper Scheir are the founders of One Inch Whale, an insights consultancy company that aims to help people and brands be relevant and sustainable in an increasingly complex world. They seek agile and cost-efficient solutions without losing the depth needed to make informed decisions. Given the importance of colour in our decisions, they recently set up a joint venture, Research & Visual Nudging, with Color Navigator.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 320 (excl. VAT).

This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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