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Media & creativity

What are the key ingredients of effective communication?

Master Class Dutch Online
When 25 March 2026
10:00 - 12:00

Introduction

Media and creativity. Creativity and media. Both are important for brand growth, but often we forget the basic principles that are scientifically proven to make our communication budgets more effective.

In this Online Master Class, we will explore in depth how media and creativity contribute to brand growth and how they can not only strengthen each other but also need each other to be fully effective.

We will delve into elements from scientific research as well as more general insights into how media and creativity work. Finally, inspiring cases will illustrate these insights.

What will you learn?

  • Scientific tools to understand how marketing communication works.
  • Basic dynamics to consider for achieving set communication objectives.
  • Inspiring examples that make the theory concrete and support it.
  • Basic rules to help justify marketing budgets.

For whom?

This Master Class is aimed at advertisers, brand managers, communication managers, media strategists and marketing professionals who want to strengthen the connection between their brand and consumers through impactful communication and media strategy.

Language

The training will be given in Dutch, the slides of the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Berten Peremans

    Berten Peremans

    Chief Strategy Officer at Publicis Groupe
    When shaping strategy for everything from instant coffee to luxury watches, for brands from Barcelona to Shenzhen, Berten has always been fascinated by what moves real people in the real world. Because behind every business result are people choosing brands with their emotions and their wallets. ...
    Berten Peremans

    Berten Peremans

    Chief Strategy Officer at Publicis Groupe

    When shaping strategy for everything from instant coffee to luxury watches, for brands from Barcelona to Shenzhen, Berten has always been fascinated by what moves real people in the real world. Because behind every business result are people choosing brands with their emotions and their wallets. This fascination fuels his passion for the art and science of creative effectiveness—understanding how impactful ideas not only inspire, but also drive tangible results.

    As part of the Executive Management, and leading the Strategy, Data & Planning team at Publicis Groupe Belgium, Berten focuses on getting the very best out of a team of 50+ bright strategists (brand, creative, data, marketing intelligence, comms planning, content, marketing automation, commerce and media planning), embedded within a group of 240+ diverse experts. That is what gets him going every day. That, and coffee.

Register

Sorry, the registration period is over.

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 320 (excl. VAT).

This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

FAQ ?
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