Introduction

Media and creativity. Creativity and media. Both are important for brand growth, but often we forget the basic principles that are scientifically proven to make our communication budgets more effective.

In this Online Master Class, we will explore in depth how media and creativity contribute to brand growth and how they can not only strengthen each other but also need each other to be fully effective.

We will delve into elements from scientific research as well as more general insights into how media and creativity work. Finally, inspiring cases will illustrate these insights.

What will you learn?

• Scientific tools to understand how marketing communication works.
• Basic dynamics to consider for achieving set communication objectives.
• Inspiring examples that make the theory concrete and support it.
• Basic rules to help justify marketing budgets.

For whom?

This Master Class is aimed at advertisers, brand managers, communication managers, media strategists and marketing professionals who want to strengthen the connection between their brand and consumers through impactful communication and media strategy.

Language

The training will be given in Dutch, the slides of the presentation will be in English.
Participants may respond in the language of their choice.