Introduction

As AI search engines like ChatGPT, Perplexity and Gemini start replacing traditional search, visibility is no longer defined by keyword rankings alone.

This 3-hour intensive session introduces you to GEO (Generative Engine Optimization), the emerging discipline that ensures your brand remains visible when users ask AI for answers instead of “Googling it.”

Through a mix of theory, live demonstrations and practical frameworks, you’ll understand how LLMs source and display information, how to audit your brand’s current visibility and how to begin optimizing your content for AI answers.

You’ll leave with a clear roadmap and actionable next steps to future-proof your brand visibility strategy.

What will you learn?

• Understand how AI search and LLMs (ChatGPT, Perplexity, etc.) are changing discovery.
• Run simple AI visibility audits to see whether your brand appears in generative results.
• Identify key differences between SEO and GEO strategies.
• Learn to structure information into atomic facts that AI can surface.
• Define quick-win actions to increase visibility across AI-driven platforms.
• Gain the foundation to integrate GEO into your existing SEO and content workflows.

For whom?

• Marketing managers and directors.
• SEO specialists and content leads.
• Digital strategists and consultants.
• Anyone responsible for brand visibility and online communication.

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.