Google Analytics 4
How can you make the most of Google Analytics 4 and its features?
Introduction
With this training, you will learn to interpret the key reports and gain in-depth insights into all the statistics, so you will know exactly what the collected data represents. A methodology will then be proposed to help you conduct a comprehensive analysis of your website's audience, their behavior, and their conversion, allowing you to accurately measure the effectiveness of the marketing actions and tactics already implemented.
This training may be of interest to anyone involved in the measurement and analysis of data from a website or app using Google Analytics 4. Once you have acquired these skills, you will be able to make informed decisions and optimize your marketing strategies.
What will you learn?
After this training, you will be able to determine which categories of events are relevant, evaluate the efficiency of your campaigns, and perform more in-depth data analyses. If you still want to use different tags for tracking, an additional course on Google Tag Manager will be necessary.
For whom?
This training is aimed at marketing and communication professionals who wish to analyze and evaluate their online presence.
Language
The training will be given in French, the slides of the presentation will be in English.
Participants may respond in the language of their choice.
Speakers
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Sébastien Piette
Consultant & trainerAs a digital marketing consultant and trainer, Sébastien helps businesses grow through the power of the internet. A member of Generation Y, he offers tailored solutions for various business profiles, with a particular focus on SMEs.
Sébastien manages multiple online advertising accounts for a wide range of clients and is recognised by Google as a 'certified AdWords specialist'. He advises brands on increasing their online visibility, driving more traffic to their websites, and improving the conversion rate of e-commerce platforms. To achieve this, he primarily relies on return on investment (ROI) and statistical analysis (Analytics). Additionally, he has a strong interest in marketing and communication for SMEs
Register
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Training 24/7
As a supplement or preparation for this Online Master Class, we recommend watching the following video trainings:
Search engine optimisation
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Search engine optimisation
How to increase traffic with SEO?
Dashboarding
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Dashboarding
How to visualise data using dashboarding?
Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 320 (excl. VAT).
This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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