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Introduction to copywriting with AI

What are the copywriting models and how to use them with AI?

Master Class Dutch Online
When 27 March 2026
13:30 - 15:30

Introduction

A clear structure can transform generic AI output into copy that is more specific and relevant.

In this session, you’ll explore the most common copywriting models, AIDA, PAS and more, and learn how to guide ChatGPT or integrate structured instructions into prompts to apply them correctly.

We’ll rework real examples and show exactly how the copy evolves. You’ll learn how each model connects with your reader and when to use which one.

What will you learn?

  • Understand the most common copywriting models (AIDA, PAS, etc.).
  • Choose the right model depending on your goal, channel and audience.
  • Use AI effectively to apply those models.

For whom?

Marketing and communication professionals interested in understanding content writing structures.

Language

The training will be given in Dutch, the slides of the presentation will be in Dutch and English.
Participants may respond in the language of their choice.

Speakers

  1. Jef De Busser

    Jef De Busser

    Content Director at Head Office

    Jef De Busser is Content Director at HeadOffice, helping businesses create impactful strategies across print, online, and social media. He uses AI to optimize content for engagement and results, driving loyalty through effective storytelling.

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Training 24/7

As a supplement or preparation for this Online Master Class, we recommend watching the following video trainings:

Content creation

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 320 (excl. VAT).

This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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