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Introduction to image generation with AI

How to create and use visuals ethically and effectively with AI?

Master Class English Online
When 6 March 2026
13:30 - 15:30

Introduction

This training offers a practical overview of how marketers can leverage AI for creating and editing high-quality images. As AI-generated visuals become increasingly common, it is crucial to understand both the opportunities they present (e.g. saving time, stimulating creative ideas) and the potential pitfalls (e.g. ethical considerations, IP issues).

In this session, participants will learn how to choose the right AI image-generation platform for their marketing needs, employ best practices for design consistency and avoid common legal or brand-related mistakes.

What will you learn?

  • Identify the best AI image-generation tools: Midjourney, Ideogram, Leonardo, DALL·E, Freepik AI, and how ChatGPT (with image plug-ins or sister platforms) can assist in ideation.
  • Evaluate strengths and limitations: learn which tools excel in specific use cases such as concept visuals, social media graphics or presentation materials.
  • Ensure ethical and legal compliance: understand IP considerations, brand identity protections and how to safely source or modify visuals.
  • Streamline production and editing: discover how to edit AI-generated images rapidly for marketing assets, saving time over traditional software.
  • Maintain creative control: grasp prompt engineering basics to better guide AI platforms and ensure on-brand, visually consistent results.

For whom?

Marketers, content creators, and communication professionals who want to:

  • accelerate and enhance their visual content creation.
  • understand the ethical and legal dimensions of AI-generated imagery.
  • explore practical workflows to integrate AI tools into day-to-day design tasks.

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.

Speakers

  1. David Grunewald

    David Grunewald

    Founder at Pluginto.ai

    David brings over 25 years of experience in advertising and marketing, where he has acted as a catalyst for technological transformation in various strategic and managerial roles.
    He is also a transformative lecturer in digital strategy and advertising at institutions such as ULB, ICHEC and the European Communication School. For a decade, he has equipped the next generation of marketers with cutting-edge trends and tools.
    After completing the MIT programme AI implications for business strategy in 2023, he founded Pluginto.ai with a mission to empower organisations and individuals to leverage AI as a competitive advantage.
    Using a methodology developed at MIT, Pluginto.ai offers strategic guidance and tailored workshops to foster an AI-centric culture, unlocking new levels of efficiency and growth.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 320 (excl. VAT).

This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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