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Responsible AI for advertisers

How can brands use AI creatively, safely and effectively without risking trust, compliance or reputation?

Master Class English
When 18 March 2026
10:00 - 12:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

UBA Buro & Design Center

  • UBA Buro & Design Center
Esplanade 1 Box 8
1020 BRUSSELS

Adress: UBA - Buro & Design Center - 6th floor
Esplanade 1 Box 8, 1020 Brussels

The Buro & Design Center is located in Laeken (Brussels), opposite the ING Arena of Brussels Expo and next to Trade Mart. It has direct access to the main motorways (Ring and A12) as well as the Brussels metro, tram, and bus network.

By public transport

Plan your journey easily via STIB/MIVB (Brussels Region), De Lijn (Flanders) or TEC (Wallonia).

  • Metro line 6 and trams 7 and 62 stop at Heizel / Heysel, about 700 m from the building. Follow Empress Charlotte Avenue to the right, after 700 m you will see the Buro & Design Center on your right-hand side. 
  • Tram 35 stops at Esplanade, about 350 m away. Cross the A12 via the pedestrian bridge, take the stairs on the right and you will arrive at the Esplanade (street).
  • Bus 83 stops at Palace 12, only a 2-minute walk away.
  • At about 7 minutes walking distance, Brussels Madelon stop connects with buses R20, R50 and R60.

By car

  • Easily accessible via the Ring and the A12. Please take traffic into account.
  • Plan your route with Google Maps or Waze
  • A spacious car park is available at the back of the building. Take a parking ticket at the barrier, after validation of your ticket inside the building, you can exit the car park free of charge.
  • If Parkings 2 and 3 are full, you can use Parking 1, accessible via Atomium Avenue. Check the parking plan here.

The UBA offices are located on the 6th floor.

Register

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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