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Total Audio Advertising

How do you use audio to build a strong link between brand and consumer?

Master Class French Dutch
When 22 April 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Stéphanie Piret

    Stéphanie Piret

    Research Analyst at OMG Belgium
    Stéphanie Piret has nearly 25 years of experience as a media agency analyst. She supports Omnicom's strategic and tactical units by developing insights on brands, consumers and media. Audio is one of her areas of expertise. She has been involved in the CIM's work on audio measurement for ...
    Stéphanie Piret

    Stéphanie Piret

    Research Analyst at OMG Belgium

    Stéphanie Piret has nearly 25 years of experience as a media agency analyst. She supports Omnicom's strategic and tactical units by developing insights on brands, consumers and media.

    Audio is one of her areas of expertise. She has been involved in the CIM's work on audio measurement for 15 years, including 10 years as chair of the technical committee.
  2. Veerle Hellemans

    Veerle Hellemans

    Head of market intelligence at VAR
    Veerle Hellemans, Head of Business Development Audio at VAR, blends a sociology background with deep market research expertise to uncover what drives consumers. Now shaping audio strategies that connect brands and people through strong local media. As a member of the Crossmedia Consortium (XMC),...
    Veerle Hellemans

    Veerle Hellemans

    Head of market intelligence at VAR

    Veerle Hellemans, Head of Business Development Audio at VAR, blends a sociology background with deep market research expertise to uncover what drives consumers.

    Now shaping audio strategies that connect brands and people through strong local media. As a member of the Crossmedia Consortium (XMC), Veerle helps build the cross-media measurement system of the future.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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