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What are the key trends in FMCG & Retail according to NIQ, YouGov & The National Bank of Belgium?

During the Exchange Community Research Panels, NIQ and YouGov will present the latest insights from their panels and data. In this session, the National Bank of Belgium also offers a (cyclical) overview of the Belgian economy in a changing world.

English Exchange Community
When 27 March 2026
09:15 - 13:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

What about shoppers' spending habits? What trends are we seeing in FMCG?  How are suppliers and retailers responding to the consumer reality of 2026?  What is the success of a number of new players on the Belgian market? What are the key economic trends for optimising your future strategies?

Based on their panel data, NIQ (retail data) and YouGov (household panel data) each give their view on the main developments of the year. The research department of the National Bank of Belgium presents the most important insights into the economic developments we are facing.

As always, we aim to provide participants with fresh perspectives. Don’t miss this opportunity to gain new insights and ask your questions to our speakers.

Speakers:

  • YouGov: Karel De Ridder, Account Manager, Consumer Panel Services
  • NielsenIQ: Tom Penninckx, Client Business Partner
  • The National Bank of Belgium: Geert Langenus, macroeconomist at the research department

Language

The presentations will be given in English.
Participants may ask questions in the language of their choice.

Schedule

On Friday 27 March:
9:15 - 9:30

Welcome

9:30 - 10:20
Geert Langenus Macroeconomist at the research department at The National Bank of Belgium

The National Bank of Belgium

10:35 - 11:25
Tom Penninckx Client Business Partner at NIQ

NielsenIQ

11:35 - 12:25
Karel De Ridder Account Manager at YouGov

YouGov

12:30 - 13:00

Networking with lunch

Register

Sorry, the registration period is over.

Prices

The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.

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