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Driving sustainable business growth

How to develop an effective strategy for sustainable business growth?

Master Class English
When 23 September 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

In today’s volatile and highly competitive landscape, achieving meaningful business growth for a year or two is already no small feat. Yet, sustaining it over multiple years feels almost like a utopia.

As a marketing leader, you can play a pivotal role in shaping the long-term success of your brand and business. The key lies in a clear and consistent growth strategy that is rooted in deep consumer understanding, and that seamlessly integrates innovation, communication and go-to-market plans around a compelling brand proposition.

We will delve into specific topics such as prioritizing your key sources of growth, defining your target market based on jobs-to-be-done, identifying key barriers to growth, crafting a unique brand positioning, balancing different types of innovation, harnessing the power of consumer insights, and many more.

By the end of this Master Class, you will have gained practical knowledge to develop an integrated growth strategy for your brand and business. We will equip you with insights and tools that are both backed by academic research and grounded in real-world business success, so you are ready to go and create an immediate and lasting impact!

What will you learn?

  • How marketers can directly and effectively impact business results.
  • What are the most effective sources of sustainable business growth.
  • How to (re)define your target market and brand to maximize growth.
  • How to effectively integrate innovation, communication and go-to-market plans.

For whom?

All marketers who want to play a leading role in defining their brand’s or business’ multi-year growth strategy.

Language

The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Bert Wouters

    Bert Wouters

    Senior Strategy Consultant at Kinetic Consulting Ltd
    Bert has 26 years of senior management experience in strategic and operational roles at Procter & Gamble, most recently as Senior Vice President for P&G’s global Fabric Care business. Bert has a track record of driving business turnaround and growth acceleration on diverse product c...
    Bert Wouters

    Bert Wouters

    Senior Strategy Consultant at Kinetic Consulting Ltd

    Bert has 26 years of senior management experience in strategic and operational roles at Procter & Gamble, most recently as Senior Vice President for P&G’s global Fabric Care business. Bert has a track record of driving business turnaround and growth acceleration on diverse product categories at local, regional and global level, in both developed and emerging markets.

    He has led strategy development, innovation, brand building, route-to-market and organisation transformation in Europe, the Middle East, North and Latin America, and Southeast Asia. 

    Since 2021, Bert has been a senior strategy consultant at Kinetic Consulting Ltd as well as an independent advisor to several private equity companies, focused mainly on growth strategy development and implementation.

Register

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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