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Building a responsible business reputation that lasts

The drivers of a responsible business reputation: from scientific insight to strategy.

Master Class English
When 8 September 2026
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Wim Vermeulen

    Wim Vermeulen

    Partner at Bubka
    Wim Vermeulen is a thought leader, award-winning strategist, and author specializing in responsible communication and corporate credibility. He helps companies build real trust, beyond greenwashing, by aligning business, branding, and climate responsibility. He’s the driving force behind t...
    Wim Vermeulen

    Wim Vermeulen

    Partner at Bubka

    Wim Vermeulen is a thought leader, award-winning strategist, and author specializing in responsible communication and corporate credibility. He helps companies build real trust, beyond greenwashing, by aligning business, branding, and climate responsibility.

    He’s the driving force behind the Net Credibility Score and the Responsible Business Index, both developed with Ghent University, which reveal the key drivers behind credible sustainability communication and the perception of responsible business.

    Wim advises boards and speaks internationally on how to turn responsible communication into a driver of brand growth and business opportunity.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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