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The secret to a strong company culture

How to build a culture that connects, inspires and drives collective success?

Master Class English
When 6 October 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Do you want to build a company culture where everyone feels truly connected and proudly contributes?
In this interactive Master Class, you’ll learn how to grow a community from within, one that makes a lasting impact.

What will you learn?

  1. One team: how to foster a culture of belonging, where people are genuinely engaged. Together.
  2. Ownership: how to empower your teams and inspire them to build something greater than themselves.
  3. Vision & direction: how to shape a clear, shared vision that guides everyone in the same direction.
  4. Action-oriented communication: how to craft a narrative that strengthens your culture and sparks action.

You’ll uncover the 5 secret ingredients of a strong company culture.

For whom?

  • HR & people managers seeking practical tools to foster engagement, ownership, and connection.
  • Business leaders & founders aiming to build a purpose-driven culture with long-term impact.
  • Team leaders looking to inspire and empower their teams in a collaborative environment.
  • Anyone driving transformation and eager to activate a culture from within
  • CMOs, marketing & communication leaders who want to align their teams around a strong company culture.

Language

The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.

« Veerle has the ability to ask the right questions and challenge your thinking. In just seconds, she pinpoints the issue and offers meaningful solutions. »

« It was great to have practical examples — they made everything much more concrete and insightful. »

« The Master Class really gets you thinking: what’s going well in your company, and where is there still room for improvement? It’s equally valuable to hear the experiences of fellow participants. »

Speakers

  1. Veerle De Vos

    Veerle De Vos

    Marketing Consultant & Coach at Faith in Fools
    Veerle De Vos is a seasoned professional with over 20 years of leadership experience in the communications sector, where she served as managing partner at mortierbrigade. As a visionary entrepreneur, she proudly leads Faith In Fools, a company fully dedicated to promoting new leadership. Driven ...
    Veerle De Vos

    Veerle De Vos

    Marketing Consultant & Coach at Faith in Fools

    Veerle De Vos is a seasoned professional with over 20 years of leadership experience in the communications sector, where she served as managing partner at mortierbrigade. As a visionary entrepreneur, she proudly leads Faith In Fools, a company fully dedicated to promoting new leadership.

    Driven by a passion for personal development, Veerle is also a certified NLP coach. As a business coach, she has made a lasting impact by helping transform Publicis Groupe Belgium into both a "Best place to work" and a "Great place to work".

    Veerle’s style is powerful, playful, interactive and inspiring. Her mission is to support emerging leaders in turning their dreams and ambitions into reality.

Register

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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