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From broad acquisition to deep high-value-customer cultivation

How to find, keep and leverage your High-Value customers?

Master Class English
When 17 September 2026
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Bert Peleman

    Bert Peleman

    Marketing Alchemist
    Bert Peleman is an experienced marketing leader with a career spanning global and local brands. He began his journey at Procter & Gamble, and went on to hold senior international marketing roles at The Walt Disney Company and Estée Lauder Companies. In Belgium, he has driven growth and...
    Bert Peleman

    Bert Peleman

    Marketing Alchemist

    Bert Peleman is an experienced marketing leader with a career spanning global and local brands. He began his journey at Procter & Gamble, and went on to hold senior international marketing roles at The Walt Disney Company and Estée Lauder Companies. In Belgium, he has driven growth and innovation for respected names in mobile telecom (Mobistar), energy (Nuon, Lampiris) and retail (Brico & Planit). 

    As a keynote speaker, Bert has delivered insights at marketing conferences across the globe. Today, he advises and invests in start-ups and scale-ups across a range of industries. He also creates musical podcasts and he is the author of “The Brand Butterfly” (2025, Uitgeverij Pelckmans), a strategic and hands-on guide to High-Value Customer marketing.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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