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Fundamentals of CRM strategy

How can companies turn customer data into long-term relationships and measurable business value?

Master Class English
When 17 September 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Florent Diverchy

    Florent Diverchy

    Marketing Intelligence Manager at Produpress
    Florent spent 19 years at Bisnode, the European leader in data marketing, where he developed into a true expert in digital marketing. Following the rebranding of Bisnode Belgium to Black Tiger Belgium, Florent broadened his scope to explore data ethics and regulatory frameworks. He now serves a...
    Florent Diverchy

    Florent Diverchy

    Marketing Intelligence Manager at Produpress

    Florent spent 19 years at Bisnode, the European leader in data marketing, where he developed into a true expert in digital marketing.

    Following the rebranding of Bisnode Belgium to Black Tiger Belgium, Florent broadened his scope to explore data ethics and regulatory frameworks.

    He now serves as an ambassador for the Belgian-American Chamber of Commerce and is a member of the European Commission’s expert panel on the use of new data sources for official statistics.

    Alongside this, Florent plays an active role in education as academic coordinator and lecturer at ECS Supdeweb in Brussels.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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