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Influencer marketing

How can I get influencers to share my messages?

Master Class English
When 16 September 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

With hundreds of thousands of product launches each year and an exponentially growing amount of (digital) noise, brands need a solution to stand out from the crowd.

Content marketers believe that brands must create networks of influencers and advocates to rise above this noise.

What will you learn?

  • You’ll learn how to sell and significantly boost word-of-mouth advertising through social and owned channels.
  • You'll identify influential individuals, provide them with content, and establish relationships they’ll value. This approach will ensure your content reaches their communities.

For whom?

All marketing levels, from junior to expert, can benefit from this methodology.

Language

The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Carole Lamarque

    Carole Lamarque

    Strategy lead at Duval Union
    Carole Lamarque is passionate about Strategic Marketing, launching innovations, and new technologies.Her love for innovation was nurtured by her experience in the energy sector (Shell / Electrabel) and at Sanoma Media. The most disruptive learning environment for her has been the ICT sector (Prox...
    Carole Lamarque

    Carole Lamarque

    Strategy lead at Duval Union

    Carole Lamarque is passionate about Strategic Marketing, launching innovations, and new technologies.
    Her love for innovation was nurtured by her experience in the energy sector (Shell / Electrabel) and at Sanoma Media. The most disruptive learning environment for her has been the ICT sector (Proximus/Telenet/Mobile Vikings), where she worked for several years.
    She places Digital Media at the heart of an integrated marketing plan, with Influencer Marketing as the key success factor for both new and established markets. Carole is customer-focused and able to conceptualise 360° marketing campaigns aimed at increasing revenue and building brand and image. She is also part of the VRT Expert Database and the Straffe Madammen project.

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Training 24/7

As a supplement or preparation for this Master Class, we recommend watching the following video trainings:

Content marketing strategy

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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