A winning pricing strategy
What are the key levers for a successful pricing strategy?
Introduction
- A winning price strategy is about setting, managing, and executing prices in a way that drives sustainable, profitable growth while remaining relevant and compelling for customers.
- Pricing is one of the most powerful growth levers in consumer goods, but also one of the most sensitive. A successful price strategy requires a clear understanding of consumer willingness to pay, competitive positioning, portfolio roles, value communication, and execution across channels.
- This Master Class will focus on the key principles of effective pricing, including price positioning, price-pack architecture, price increase management, price corridors, psychological price points, and how to balance margin, volume, and market share objectives.
- The training is delivered by professionals from the field of strategic consulting in a short, interactive half-day session, combining practical advice, golden rules, and concrete examples relevant to the consumer goods sector.
What will you learn?
After this Master Class, you will understand the key challenges of pricing and how to build a winning price strategy that supports sustainable and profitable growth.
Through concrete examples, exercises, clarifications, and tips and tricks, we provide you with a practical framework that introduces you to the basic principles of effective pricing: understanding customer value, defining the right price positioning, managing price increases, optimising price-pack architecture, and ensuring consistent execution across channels.
For whom?
This Master Class is intended for professionals who deal directly or indirectly with pricing decisions in the consumer goods sector.
It is particularly relevant for teams involved in sales, marketing, category management, revenue growth management, finance, trade marketing, key account management, and commercial strategy.
Language
The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.
Speakers
-
Antoine Methens
Senior Manager at Simon-Kucher & PartnersAntoine Methens is a Senior Manager at Simon-Kucher’s Brussels office and has five years of experience in the consumer goods sector. He leads B2C projects in Belgium and is a member of Simon-Kucher’s Consumer Goods & Retail practice. Antoine holds an engineering degree and comple... -
Peter Speltinx
Partner at Simon-Kucher & PartnersPeter Speltincx is a Partner at Simon-Kucher’s Brussels office. He has more than 20 years of consulting experience, having previously held roles at Roland Berger, L'Oréal and Procter & Gamble. Peter leads B2C projects in Belgium and is a member of the firm’s global Consume...
Register
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Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 430 (excl. VAT).
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