Speakers

1. 

   Benjamin Burssens

   Client Director at Ipsos

   Benjamin is Client Director within Ipsos Belgium's Innovation & Market Understanding team. With more than 15 years of experience in market research, he specializes in helping organizations better understand markets, identify growth opportunities, uncover customer needs, and develop actionable...

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   Benjamin Burssens

   Client Director at Ipsos

   Benjamin is Client Director within Ipsos Belgium's Innovation & Market Understanding team. With more than 15 years of experience in market research, he specializes in helping organizations better understand markets, identify growth opportunities, uncover customer needs, and develop actionable segmentation strategies. Over the past years, he has worked extensively on market understanding, segmentation, and innovation projects, supporting clients from consumer insight generation through to product and service proposition development.

2. 

   Cedric De Smedt

   Senior Client Director at Ipsos

   Cedric is Senior Client Director at Ipsos Belgium, bringing more than 16 years of experience across both agency and client-side research environments. His expertise spans brand strategy, positioning, innovation, and growth, with a particular focus on translating consumer understanding into busine...

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   Cedric De Smedt

   Senior Client Director at Ipsos

   Cedric is Senior Client Director at Ipsos Belgium, bringing more than 16 years of experience across both agency and client-side research environments. His expertise spans brand strategy, positioning, innovation, and growth, with a particular focus on translating consumer understanding into business action. Passionate about the future of marketing and insights, Cedric explores how AI and emerging technologies are reshaping one of marketing's most enduring disciplines: segmentation.

3. 

   Eva Vandenberge

   Country Director at Boobook

   Eva Vandenberge is Senior Director Insights & Innovation at Boobook, where she specialises in customer segmentation and translating customer insights into business action. Over the past 15 yrs, she has helped organisations across a wide range of sectors identify distinct customer groups, unco...

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   Eva Vandenberge

   Country Director at Boobook

   Eva Vandenberge is Senior Director Insights & Innovation at Boobook, where she specialises in customer segmentation and translating customer insights into business action. Over the past 15 yrs, she has helped organisations across a wide range of sectors identify distinct customer groups, uncover growth opportunities, and embed segmentation into commercial decision-making. She is particularly passionate about helping companies move beyond static segment descriptions and turn segmentation into a practical tool for marketing, innovation, customer experience, and growth.

4. 

   Joseph Rini

   Senior Director of Product Management at Market Logic

   Joseph Rini currently serves as Senior Director of Product Management at Market Logic Software, where he is responsible for driving the commercial and value considerations of the company's product offerings. Throughout his tenure, Joseph has played a key role in shaping Market Logic's AI-enabled ...

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   Joseph Rini

   Senior Director of Product Management at Market Logic

   Joseph Rini currently serves as Senior Director of Product Management at Market Logic Software, where he is responsible for driving the commercial and value considerations of the company's product offerings. Throughout his tenure, Joseph has played a key role in shaping Market Logic's AI-enabled product suite, working closely with a diverse customer base of enterprise insights leaders to translate emerging AI capabilities into practical, scalable innovation workflows.

5. 

   Nicole Huyghe

   CEO at boobook

   Nicole Huyghe is the founder and CEO of Boobook, a consultancy specialising in pricing and customer segmentation strategies. With more than 30 years of experience helping organisations across the globe optimise customer value propositions, Nicole combines story telling, advanced analytics with pr...

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   Nicole Huyghe

   CEO at boobook

   Nicole Huyghe is the founder and CEO of Boobook, a consultancy specialising in pricing and customer segmentation strategies. With more than 30 years of experience helping organisations across the globe optimise customer value propositions, Nicole combines story telling, advanced analytics with practical business recommendations. She regularly advises leading brands on pricing transformations, segmentation, and commercial strategies. Nicole is a frequent speaker at industry conferences, universities, and professional training events.