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Social commerce with TikTok: New paths to drive conversion

During this 60 minutes session, discover how social commerce is reshaping the journey from inspiration to purchase. With TikTok, we’ll explore how entertainment, discovery and performance marketing are creating new opportunities for brands to turn attention into action and drive conversion.

English 60 minutes
When 17 November 2026
12:00 - 13:00

Speakers

  1. Sander Peterse

    Sander Peterse

    Head of Commerce at TikTok Benelux
    Sander is the Head of Commerce at TikTok Benelux. Together with his team, he helps brands turn the power of TikTok into measurable results. By bridging creativity and commerce, he helps businesses stay relevant in today's fast-moving digital market.
    Sander Peterse

    Sander Peterse

    Head of Commerce at TikTok Benelux

    Sander is the Head of Commerce at TikTok Benelux. Together with his team, he helps brands turn the power of TikTok into measurable results. By bridging creativity and commerce, he helps businesses stay relevant in today's fast-moving digital market.

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Participation is exclusive to UBA members.

  • UBA Member | Brand member: Participation is included in the UBA membership.
  • UBA Member | Expert member: Participation is included in the UBA membership.
  • UBA Member I Media member: Participation is included in the UBA membership.

This session will be held online via Teams. Register to participate, and you will receive further instructions by email.

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