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Conversational search with Google: New paths to drive conversion

During this 60 minutes session, discover how generative AI and conversational search are reshaping the journey from inquiry to purchase. With Google, we’ll explore how conversational search is creating new opportunities for brands to capture intent, influence choices and drive conversion.

English 60 minutes
When 27 November 2026
12:00 - 13:00

Speakers

  1. Myriam Schachtel

    Myriam Schachtel

    Industry Manager at Google
    Myriam Schachtel is a seasoned leader at Google for 10 years, focusing on strategic growth and digital transformation for top-tier Technology advertisers. She manages VIP partnerships, delivering consulting services that help major businesses build strong brands and achieve long-term success with...
    Myriam Schachtel

    Myriam Schachtel

    Industry Manager at Google

    Myriam Schachtel is a seasoned leader at Google for 10 years, focusing on strategic growth and digital transformation for top-tier Technology advertisers. She manages VIP partnerships, delivering consulting services that help major businesses build strong brands and achieve long-term success with Google solutions. 

    On top of her core role, as dedicated advocate for professional development, Myriam served for 5 years as the #IamRemarkable Country Lead for Google Belgium, running over 500 workshops for more than 8,500 participants to empower self-advocacy and challenge self-promotion biases. 

    Her diverse background includes 15 years in Consulting and IT, and she co-founded an eHealth startup in 2011 dedicated to providing 24/7 accessible online psychological support. She is currently a Guest Lecturer in Digital Marketing and a trusted advisor to Belgian startups.

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Prices

Participation is exclusive to UBA members.

  • UBA Member | Brand member: Participation is included in the UBA membership.
  • UBA Member | Expert member: Participation is included in the UBA membership.
  • UBA Member I Media member: Participation is included in the UBA membership.

This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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