Commerce media with Amazon: New paths to drive conversion
During this 60 minutes session, discover how commerce media connects brand building, consumer discovery and conversion. With Amazon, we’ll explore how commerce signals can help brands reach relevant audiences and drive measurable business impact.
Introduction
Commerce media is rapidly becoming a key component of the marketing mix, connecting brand building, consumer discovery and conversion closer than ever before.
During this UBA 60 minutes session, Amazon will explore how commerce media can play a role across the entire conversion funnel, from building awareness and consideration to driving purchase and measuring business impact.
Through concrete examples and insights, we’ll look at how brands can use commerce signals to better understand consumer behaviour, reach relevant audiences and connect media investment with commercial outcomes.
Language
The session is conducted in English and the slides of the presentation are in English as well.
Schedule
On Tuesday 8 December:
12:00 - 12:45
Laura Jaeck Client Lead Amazon Ads Benelux at Amazon
60 minutes session
12:45 - 13:00
Q&A
Speakers
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Laura Jaeck
Laura is a Client Lead at Amazon Ads, specializing in full-funnel advertising and media strategy. She works with agencies and advertisers across the Benelux region to design and execute data-driven strategies that drive measurable business impact.
Register
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Prices
Participation is exclusive to UBA members.
- UBA Member | Brand member: Participation is included in the UBA membership.
- UBA Member | Expert member: Participation is included in the UBA membership.
- UBA Member I Media member: Participation is included in the UBA membership.
This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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