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Employer marketing

How do you build a stronger brand from within?

Master Class English

Introduction

From a good company to a strong brand!
What is employer branding? What is internal branding?

Companies invest a lot of time and energy in branding and social media.
But what exactly is a brand? And how can you leverage it within your own organization?

In this Master Class, you’ll learn how to bring your brand to life, even without a large marketing budget.

What will you learn?

Do you know how a company can build a stronger brand from within?
We call this internal branding and without internal branding, you can’t build a strong employer brand.

  • Building blocks of a strong brand: lay the foundations of a solid brand identity and discover how to effectively develop it within your organization.
  • Internal brand activation: bring your brand to life, make it visible, tangible, and engaging for all employees. Go beyond posters on the wall and ensure your brand truly lives throughout the organization.
  • Developing your employer brand: understand the key elements of the employer marketing flywheel and how to leverage them effectively.
  • Employee engagement: discover the drivers of employee engagement and learn how to turn your employees into your most powerful brand ambassadors.

For whom?

For HR professionals and those responsible for (internal) communication, for professional brand builders, and really for anyone in business.
Marketers will also find plenty of inspiration!

Language

The training will be given in English, the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.

"A very high-quality and inspiring session. Lucia provided clear and practical tools that you can immediately apply, without needing to take a large-scale approach."

Speakers

  1. Lucia Soetens

    Lucia Soetens

    Partner Business Markers at Business Markers
    Lucia is an enthusiastic business leader with more than 25 years of experience across a range of industries. She began her career at Unilever, where she held various marketing and sales roles over an 11-year period. At Coca-Cola, she was responsible for Diet Coke and several international project...
    Lucia Soetens

    Lucia Soetens

    Partner Business Markers at Business Markers

    Lucia is an enthusiastic business leader with more than 25 years of experience across a range of industries. She began her career at Unilever, where she held various marketing and sales roles over an 11-year period. At Coca-Cola, she was responsible for Diet Coke and several international projects. She subsequently led Belgium’s most beloved chocolate brand, Côte d’Or, to a number of successes across the Benelux region. In 2013, Lucia moved into the retail sector as Marketing Director at LolaLiza. Since 2016, she has been Managing Partner at Business Markers. 

    Lucia is an ICF Certified Coach and Team Coach, a licensed Insights® Practitioner, a LEGO® SERIOUS PLAY® Facilitator, and a Lencioni Practitioner. She is co-author of the book Leiderschap Ontrafeld and serves on several advisory boards. 

    Today, Lucia supports organisations in sharpening and delivering their strategy, culture and leadership. Her strength lies in guiding leaders and teams through change towards greater impact, stronger collaboration and sustainable results. She creates space for meaningful conversations, encourages both reflection and action, and helps turn energy into momentum, both literally and figuratively. 

    With a wealth of business experience, a robust methodological toolkit and a genuine passion for people and communication, Lucia helps leaders grow and teams work together more effectively, paving the way for ever stronger results. 

Register

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Prices

  • UBA members: Free. Your participation is included in your company's annual membership fee.
  • Non-members: € 430 (excl. VAT).
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