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Boek 'Agency Management'

Simone Ruseler, Knowledge Manager
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Dit boek is het eerste in een reeks van drie, uitgegeven door Media Marketing in opdracht van UBA. Het is de bedoeling om u te inspireren en te helpen bij het maken van uw keuze uit het aanbod aan opleidingen.

Dit boek geeft u een overzicht van de opleidingssessies Agency Management die door UBA Academy gegeven worden: Hoe geef ik een goede briefing? Hoe evalueer ik het creatieve voorstel van mijn reclamebureau? Hoe kies ik mijn reclamebureau? Hoe evalueer ik mijn bureau? En hoe vergoed ik het? Hoe maximaliseer ik de bijdrage van mijn mediabureau? Stuk voor stuk cruciale vragen om de samenwerking met uw agentschap te optimaliseren en samen doeltreffende campagnes uit te werken.

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