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The Client Brief : ACC/UBA 

Simone Ruseler, Knowledge Manager
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ACC/UBA 

Een professionele, heldere briefing is de basis voor een geslaagde communicatiecampagne. ‘The Client Brief’ van ACC/ABU is daarbij een handig referentiedocument. Aan de hand van tien aandachtspunten krijgt u praktisch advies voor de voorbereiding van een succesvolle briefing.

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