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Yearly Marketing Survey 2014

Simone Ruseler, Knowledge Manager
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43% van de marketeers geeft toe over onvoldoende mediakennis te bezitten om het meest efficiënte en effectieve mediaplan op te bouwen

Aangezien The House of Marketing elk jaar de trends en uitdagingen van de marketeer onderzoekt en de Unie van Belgische Adverteerders de inzichten en trends in media en communicatie volgt, werden voor de elfde editie van de Yearly Marketing Survey 2014 de krachten gebundeld. The House of Marketing en UBA presenteren de resultaten van de Yearly Marketing Survey 2014. Uit het onderzoek blijkt dat marketeers opnieuw vertrouwen hebben in de toekomst van marketing.

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