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Couponing in België

Karim Debbah
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Dag in, dag uit komen we in aanraking met couponing, als consument of als professionele adverteerder. En toch hangt er nog altijd een soort van waas over deze sector. Op de sessie van het Expertise Center Research Panels van 28 januari '15 sneden we dit onderwerp aan met de hulp van enkele specialisten ter zake.

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