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Most Valuable Global Brands 2016: Top 100

Simone Ruseler, Knowledge Manager
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BrandZ is gebaseerd op een consumentenonderzoek van Millward Brown in 43 landen met een totaal van twee miljoen respondenten. De waarde van een merk is de combinatie van zijn business prestatie, het product zelf, de duidelijkheid van zijn positionering en zijn leadership binnen zijn categorie.

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