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Google, programmatic : a Brand Marketer's Guide

Simone Ruseler, Knowledge Manager
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Google publiceerde ‘Programmatic: a Brand Marketer’s Guide’. Daarin wil de internetgigant programmatic op verschillende Europese markten toelichten. Het werk telt een honderdtal pagina’s en is opgedeeld in vijf hoofdstukken die de etappes die elke marketeer zou moeten volgen uitlegt: bereikinsights organiseren, creaties bedenken, uitvoeren, het publiek bereiken en de impact meten. Het witboek compileert ook meerdere studies en herneemt cases gebaseerd op de technologische oplossingen van Google

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