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Expertise Center B2B 2015-09-17: Email Marketing, van irritatie naar conversie

Karim Debbah
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U komt ze wellicht dagelijks tegen, de storende e-mails, zonder relevante content, niet gepersonaliseerd en met een totaal gebrek aan creativiteit bij de afzender. Hoe kunnen we het zelf beter doen? Waar liggen de opportuniteiten voor B2B e-mail marketing? Hoe zal e-mail marketing evolueren in de toekomst en waar integreren we e-mail in de totale marketing aanpak?

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