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Mediacommissie TV 2016-02-19

Karim Debbah
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Komt er één currency voor online video en tv? Creativiteit in audiovisuele reclame, afgaande op de trends van Cannes Lions

Tijdens de eerste Mediacommissie TV van 2016 stonden drie punten op de agenda. Na het, inmiddels traditionele Trendwatcher-moment, gaf Alessandro Papa ons inzicht in de toekomstige online video en tv metingen. Daarna werd er dieper ingegaan op de nieuwste trends inzake creativiteit in audiovisuele reclame. Thierry Jourquin, officiële vertegenwoordiger van Cannes Lions voor België, praatte ons bij over de nieuwste trends, ontwikkelingen en benchmarks ter zake.

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