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Een Influencer actieplan... Waarom zouden marketers zich vermoeien aan deze oefening?

Simone Ruseler, Knowledge Manager
CaroleLamarque.jpeg

Met honderd duizenden productlanceringen per jaar en de alsmaar nadrukkelijkere (digitale) ruis hebben merken een oplossing nodig om zich te onderscheiden van de rest. Die zou kunnen komen van een netwerk van influencers zoals Carole Lamarque uitlegt op de UBA Academy.

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