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Global marketers seek a new model for insights

Simone Ruseler, Knowledge Manager
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Research identifies key changes required to make insights more effective partners in driving brand growth

New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights teams.
The Future of Insights project, developed in partnership with the WFA’s insights partner, BrainJuicer, reveals a huge opportunity for insights transformation and for insights leaders to become drivers of brand growth.

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