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Mobile couponing in België en de alternatieve e-businessmodellen

Karim Debbah
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Mobile couponing is een enorm succes in Azië en in de Engelstalige landen. Maar wat is de situatie in België? Welke opportuniteiten heeft mobile couponing allemaal te bieden? Jan Somers, CEO van GS1, heeft ons er meer over verteld.

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