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UBA Position Paper: UBA ijvert voor betere online advertentie formaten

Chris Van Roey
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UBA neemt als 'affiliate' partner deel aan de 'Coalition for Better Ads' . Deze organisatie wil consumenten een betere online reclame-ervaring bieden. Op basis van een uitgebreid onderzoek van de online gebruikerservaring bij meer dan 25.000 consumenten in Europa en Verenigde Staten publiceert de coalitie een lijst van 104 online advertentieformaten en de daarmee gepaard gaande gebruikerservaring. UBA vraagt adverteerders in België om een aantal 'irriterende' online formaten in hun campagnes te vermijden.

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