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UBA Academy Talks: De kunst van het overtuigen, door Fred Colantonio

Anne-Sophie Vilain
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Hoe kunnen we ons laten inspireren door grote communicatiespecialisten om onze projecten beter te verkopen? Consultant-conferencier Fred Colantonio legt aan de UBA Academy de gemeenschappelijke kenmerken uit die hedendaagse helden delen, tijdens een Masterclass rond het onderwerp (« Selling Ideas »). Hij deelt enkele van zijn lessen.

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