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Hoe kan reclame effectiever zijn?

Simone Ruseler, Knowledge Manager
Daren Poole.jpg

De 5 beginselen van goede reclame volgens Kantar.

De Australiër Daren Poole, global brand director van Kantar Millward Brown, was vorige week in ons land om de resultaten te delen van Kantar’s laatste onderzoek: “Advertising. Make a lasting impression”.

De nieuwe studie toont aan welke factoren engagement kunnen opwekken en reclame aldus effectiever kunnen maken. Dit is gebaseerd op een analyse van duizenden geteste advertenties uit de database van KMB. 

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