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"Oude" tv is dood, leve de "nieuwe" tv !

Chris Van Roey
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Twintig jaar geleden voorspelden heel wat zelfverklaarde guru’s de definitieve dood van televisie. Internet zou het ‘oude’ medium overbodig maken. Niet is minder waar gebleken. Digitale media blijken uiteindelijk niet de capaciteit te hebben om voor adverteerders genoeg mensen snel te bereiken. Anderzijds keken nog nooit zoveel mensen naar visuele content.

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