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Burger King wint de Effie Award in de Verenigde Staten. Wie wordt de winnaar in België?

Mia Venken, Pitchpoint
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In de States werden begin deze maand de Effie Awards uitgereikt. Burger King kaapte er een Grand Effie weg met ‘The McWhopper Proposal’. De hamburgerketen wilde hiermee de strijd met concurrent McDonald’s beëindigen… 

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