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Hoe maakt u van uw bedrijf een aantrekkelijke werkgever?

Karim Debbah
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Wat is employer branding? En waarom speelt een sterk werkgeversmerk een steeds belangrijkere rol? Zijn de meest aantrekkelijke werkgevers ook de beste? Of ligt het imago van werkgevers ver van hun ware identiteit? Het boek 'Werken aan merken' biedt de meest volledige gids in de manier waarop bedrijven met hun identiteit en hun imago kunnen omgaan.

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