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Wereldwijd betalen merken miljarden voor online advertenties en video’s die geen consument ooit te zien krijgt

Simone Ruseler, Knowledge Manager
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Online criminelen vangen geld voor impressies op sites die geen mens bezoekt. Ze laten bots en fraud farms waardeloze clicks en fictieve sitebezoeken genereren. De Association of National Advertisers (ANA) schat dat de fraude in de VS 7,2 miljard dollar bedroeg in 2016. En in België? Sparkle* trok naar het UBA-hoofdkwartier in Grimbergen voor tekst, uitleg en cijfermateriaal.

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