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Drie vragen aan Walter Torfs, BNP Paribas Fortis, over creativiteit

Grégory Marchandise, UBA Domain lead Data & Technology and Content

De digitalisering biedt nieuwe mogelijkheden voor creativiteit op vlak van reclame. Walter Torfs, Communicatiedirecteur bij BNP Paribas Fortis en Voorzitter van de UBA Expert Community Paid Media, geeft zijn kijk op deze veranderingen en op de evolutie van de relatie tussen adverteerders en hun bureau's.

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