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Reclamebestedingen 2018: van +4% tot +5% ten voordele van Google en Facebook

Media Marketing
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De laatste voorspellingen betreffende de reclamebestedingen schommelen tussen 4,1% voor Zenith (Publicis Media) en 5,2% voor Magna Global (IPG Mediabrands), met ertussenin GroupM (WPP) dat op 4,3% mikt.

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