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EFFIE en iVOX lanceren eerste Belgische marketing effectiviteitsbarometer

Chris Van Roey
barometre-effie.jpg

Effie en iVOX publiceren vandaag de eerste effectiviteitsbarometer* voor marketing- en communicatiecampagnes. De barometer blaast warm en koud: quasi alle marketing professionals erkennen het groeiend belang van het meten van de zogenaamde return on communication investment (ROCI) van campagnes om hun effectiviteit correct in te schatten. Maar zij erkennen ook dat ze de effectiviteit van hun campagnes niet consequent meten voor alle campagne onderdelen. Er is nood aan standaarden en een consistente aanpak door alle betrokken partijen.

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