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Ben jij een millennial-marketer of baby-boomer-marketer?

Media Marketing
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Door Chris Van Roey. Er was ooit een tijd dat er een duidelijk archetype van marketeer bestond. We noemen hem gemakshalve de Mc-Carthy-marketer, ter ere van Jerome McCarthy, de uitvinder van het 4P-marketing model (een model dat nogal eens verkeerdelijk aan Philippe Kotler werd toegeschreven). Het hield bijna een halve eeuw stand en was de onaantastbare religie voor menig madmen-marketeer.

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