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Position Paper: UBA vraagt correcte meting online media investeringen

Simone Ruseler, Knowledge Manager
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Adverteerders wensen een correcte meting van hun advertising en van de gebruikte media, zoals vermeld in het UBA Position Paper CIM 2020, 29/1/2015. Adverteerders hebben een framework nodig waardoor zij hun marketing communicatie investeringen effectief en efficiënt kunnen plannen, meten, evalueren en permanent kunnen verbeteren. Een realistisch zicht op de media investeringen, inclusief de online media investeringen, is een vereiste.

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