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WFA lanceert richtlijnen om genderstereotypering in reclame een halt toe te roepen

Simone Ruseler, Knowledge Manager
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“A Guide to Progressive Gender Portrayals in Advertising” is ontwikkeld om merken te helpen een progressiever beeld van beide seksen in reclame op te hangen. De gids wil senior marketeers inspireren om hun eigen marketingcampagnes in vraag te stellen.

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