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UBA vraagt een fundamentele hervorming van de digitale advertentiewereld

Chris Van Roey
Karim Debbah
UBA-WFA-Digital-Media-Charter.jpg

Vanuit het oogpunt van de adverteerder blijft er bezorgdheid bestaan over heel wat elementen in het digitale ecosysteem. Deze problemen zijn globaal en vergen tegelijkertijd een wereldwijde en een lokale aanpak. Onder coördinatie van WFA schreven adverteerders verenigingen en adverteerders uit verschillende landen het Global Media Charter.

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