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EU geeft nieuwe AV-richtlijnen

Chris Van Roey
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Op 11 juli 2018 keurde het Europees Parlement de actualisering van de richtlijn audiovisuele mediadiensten (AVMD-richtlijn) goed. De overeenkomst is vanuit het oogpunt van de adverteerders over het algemeen positief en weerspiegelt de meeste aanpassingen die door adverteerdersorganisaties (o.a. UBA en WFA) gevraagd werden. Wij vatten hier de belangrijkste elementen samen.

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