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Twee derde van de Belgen voelt zich vertrouwd met AI

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OMD publiceerde zopas een whitepaper over de manier waarop consumenten tegenover artificiële intelligentie staan en de manier waarop deze de retail sector kan beïnvloeden. De conclusies zijn gebaseerd op een onderzoek gevoerd door het mediabureau, het researchteam van Goldsmiths en de Universiteit van Londen. Dat omvatte onder andere een kwalitatief en kwantitatief luik met online interviews in dertien Europese landen (waaronder België) bij meer dan 16.000 representatieve respondenten.

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