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Komaf maken met de clichés over grote merken

Media Marketing
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Vandaag is het gebruikelijk om te zeggen dat grote globale merken veel minder aanspreken dan hun kleine lokale tegenhangers. Ze zouden vooral terrein verliezen bij de jongere consumenten. In zijn laatste newsletter ‘De kijk van Van Dyck’ wijst Fons Van Dyck (Think BBDO) op een Australisch universitair onderzoek dat nogal wat clichés rond de grote merken weerlegt.

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